Privacy Policy
Effective as of January 01, 2020.
ACCEPTANCE OF PRIVACY POLICY
The Consumable EASI Platform (“EASI” or “We”) strongly recommends that You (“You” or “Visitor”) carefully read this Privacy Policy. This Privacy Policy is one of the EASI Policies incorporated by reference in the Agreement between You and EASI and is binding upon You. Other EASI Policies are available on links on the website https://consumable.com/privacy-policy/ and are also binding on You by reference in the Agreement.
This policy covers all information that You share with EASI on this website. It does not cover information that You share with any other entity or any other website or that EASI obtains from you from any other website or source.
RESERVATION OF RIGHTS
We reserve the right, in our sole discretion, to modify, add or delete provisions of this Privacy Policy and any of the other Consumable – EASI Policies at any time by posting an updated policy on the website. The date of the current policy is shown at the upper right of this webpage.
Because this policy may be modified at any time, You should review this policy every time You visit to review any changes or modifications.
WHO IS CONSUMABLE – EASI DSP?
We are a software company that operates a software platform that matches Advertisers with media inventory of Publishers (collectively, “Customers”) to place advertising targeted to users of mobile devices (“User(s)”). Our software also assists Advertisers in targeting their marketing to interested Users.
Information We Collect and Use
We do not collect Personally Identifiable Information (“PII”) of Users. PII is information that can be used on its own or with other information to identify, contact, or locate a User. EASI contractually prohibits Customers from sharing Users’ PII with EASI.
We collect PII of Visitors who wish to become Customers of EASI through accessing this website and voluntarily provide such information to Us.
We collect Non Personally Identifiable Information (“NPII”) of Users and Visitors to this Website. We obtain this Information from our Customers or through our Customers’ use of EASI software. We collect your NPII when You access our website. We use such information to improve our software, target our Customers’ advertising to Users and to enhance the User’s mobile experience when visiting websites that display our Customers’ advertising by, for example, limiting the repetition of advertisements or displaying relevant advertising to Users.
We use a variety of tools to collect NPII including, but not limited to, cookies, tags, beacons and Internet Protocol address tracking to gather NPII. “Cookies” are pieces of code/text that gets placed on your computer when You browse our Website. Cookies may be placed by us or our Customers on your mobile device or browser. “Tags” and web beacons refer to code scripts that are primarily used to track visitors’ activities on our Site by web analytics software. The types of NPII and the tools we use to gather it may change over time.
We may share NPII with our Customers, for a variety of reasons, including but not limited to monitoring the success of Customers’ advertisements or marketing our services.
Our Website
EASI is located in the United States of America, and our website and services are directed toward persons located within the United States of America. If You are visiting from the any other country with laws, rules, or regulations (“Laws”) governing data collection and use that may differ from U.S. Laws and have different definitions of PII and NPII, You should be aware that by choosing to access this website or to use EASI’s services, You understand, acknowledge and consent to the definitions of and rules governing PII and NPII in the United States and to the exclusive jurisdiction of the Federal and State courts of New York County, New York.
Security
We store the information that we collect on our servers and we use standard security procedures and practices to protect information from unauthorized access, destruction, use, modification, or disclosure. Notwithstanding the foregoing, EASI cannot guarantee that some third party may illegally access information stored on its servers. By interacting with this site, You expressly acknowledge and agree that EASI does not guarantee the security of any data provided to or received by us through this site so that any data or information You provide to us is provided at your own risk, which You expressly assume.
THIS WEBSITE IS NOT DIRECTED TO INDIVIDUALS UNDER 18
This Website does not target individuals under 18 years of age. We do not knowingly collect PII from children under 13. If a parent or guardian becomes aware that his or her child has provided us with PII without their consent, he or she should contact us immediately at easi-support@consumable.com. If EASI becomes aware that a child under 13 has provided us with PII, we will delete such information from our files.
Contact
If You have any comments, questions, or suggestions regarding this policy, please contact us at easi-support@consumable.com.